CropConnect develops demand driven value chain solutions in agriculture by working closely with farmers and clients. We understand the sourcing requirements of buyers looking for quality agricultural products and work with farmer groups to meet them. Such customized solutions help to increase market access of the produce, provide traceability, decrease wastage and improve farmer incomes. CropConnect believes in creating sustainable supply chains that benefit all the participants in the value chain including the environment and only works with likeminded partners.

Original Indian Table: A curated traditional food experience
Our Blog: CropConnect Chronicles

Ishira Mehta has over 10 years of operational experience in building sustainable supply chains that link corporates to local farmers and small and medium enterprises (SMEs). She also has extensive experience in advising farmer producer organizations (FPOs) and inclusive businesses that impact the base of the pyramid.

Prior to starting CropConnect, Ishira worked at the International Finance Corporation (IFC), the private sector arm of the World Bank Group for over 6 years. During this period, she worked on multi-million dollar sustainable supply chain projects in the agriculture, forestry and extractive industries in India and Africa and also led IFC’s work in the inclusive and innovative business sector in South Asia. Ishira has worked with the Self Employed Women’s Association (SEWA) on slum development and microfinance in the past and has a MPA in International Development from Harvard Kennedy School and a M.Sc. in Comparative Politics from the London School of Economics (LSE).

Puneet Jhajharia the co-founder of CropConnect Enterprises has extensive experience working with small businesses in the agri and artisan sectors. Puneet has also been working with several NGOs to advise them and their farmer organizations on financial management and business strategy.

Puneet started the India office of the Grassroots Business Fund (‘GBF’) in March 2009 and led the India office till December 2012. At GBF Puneet invested in 6 social enterprises and represented GBF on the Board of most of these companies. In addition to the 6 enterprises the Puneet reviewed over 50 social enterprises across various industries - agriculture, livelihoods, energy, water, financial services, and healthcare. Prior to GBF, Puneet worked as Vice President of Technology at Goldman Sachs, New York. Puneet holds a Masters degree in Engineering and Computer Science from Cornell University, and an M.B.A. from New York University.